Abandoned registrations - number of visitors who start the process of completing a registration page and then abandon activity
Abandoned shopping cart - number of visitors who create a shopping cart and start shopping and then abandon the activity before paying for the merchandise
Click-through - count of the number of people who visit a site, click on an ad, and are taken to the site of the advertiser
Conversion rate - percentage of potential customers who visit a site and actually buy something
Cost-per-thousand (CPM) - sales dollars generated per dollar advertisin. This is commonly used to make the case for spending money to appear on a search engine
Page exposures : average number of page exposures to individual visitors
Total hits - number of visitors to a Web site, many of which may be by the same visitor
Unique visitors - number of unique visitors to a site in a given time. This is commonly used by Nielsen/Net ratings to rank the most popular Web sites.
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